In this episode of Founders Future, with host Zach Young, we’re joined by Katrina Sawa, a longtime business and marketing coach, international speaker, and publisher, often known as the “Jumpstart Your Biz Coach.” Katrina shares her journey from a career rooted in sales and advertising to launching her coaching business in 2002, driven by a passion for helping small business owners who lacked clear sales and marketing direction.

The conversation explores Katrina’s evolution over more than two decades in business, including her continued focus on one-on-one coaching, speaking, and publishing as tools for confidence, visibility, and long-term growth. She reflects on navigating major life disruptions without shutting down her business, building lean and effective teams, and why in-person connection, confidence, and consistent visibility are becoming even more important for entrepreneurs moving into 2026.