What happens when a viral pop-culture moment suddenly puts your region on the national stage? On this episode of Talent Wars, host Patience Fairbrother sits down with Danielle Hilton, managing director of TeamKC, to unpack how her team moved at lightning speed to turn the Taylor Swift and Travis Kelce love story into a full-fledged talent attraction strategy.

From recognizing the moment to aligning stakeholders and crafting messaging on the fly, TeamKC managed national media pressure and translated fandom-driven buzz into long-term market awareness, and Danielle is here to share how other talent leaders can do the same by moving fast, staying authentic and building a strategy when the moment chooses you—not the other way around.

Join Patience and Danielle as they break down the 300 million impressions this campaign generated, how TeamKC built a media strategy around "the epiphany of the visit" and the playbook they're now using to prepare for an even bigger moment, like the FIFA World Cup in 2026. Whether you're preparing for your region to be in the spotlight in 2026 or just waiting for the right hook, this is an episode you won't want to miss!