Jenna Law from Keke’s Breakfast Cafe joins host Sam Danley to trace the chain’s evolution from a regional favorite to a growing leader in the $15 billion brunch segment. She unpacks what it’s like “flying the plane while building it” at nearly 100 units, why loyalty is about more than earning points, and how AI should support decisions instead of making them. She also explains how the brand is entering new markets without built-in awareness, refreshing its cafe design to reflect its made-to-order promise, and leveraging Denny’s scale while staying distinct.