After successfully growing and steering the $582 million sale of Madison-based Third Wave Technologies, Kevin Conroy went looking for another company to run. He found Exact Sciences — a struggling, publicly traded Massachusetts company with a DNA-based test for colon cancer that hadn’t been approved by the Food & Drug Administration (FDA).

After successfully growing and steering the $582 million sale of Madison-based Third Wave Technologies, Kevin Conroy went looking for another company to run. He found Exact Sciences — a struggling, publicly traded Massachusetts company with a DNA-based test for colon cancer that hadn’t been approved by the Food &amp; Drug Administration (FDA).

How Kevin Conroy Transformed Exact Sciences With Three Guiding Principles

What does it take for an entrepreneur to go from an idea to a successful startup? Host Kathleen Gallagher talks with Wisconsin entrepreneurs about how — and why — they've succeeded.How Did You Do That? is no longer being updated, check out Midwest Moxie.

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How Kevin Conroy Transformed Exact Sciences With Three Guiding Principles

How Kevin Conroy Transformed Exact Sciences With Three Guiding Principles