In an era of celebrity and influencer endorsements, and with so much emphasis on achieving the looks we’re promoted, buying the products touted by the glam and gorge is tempting, something we unconsciously gravitate to. Where once the latest trends and celebrity secrets in beauty were confined to the pages of glossy magazines, they are now everywhere on social media. If you use of creativity, this can be a huge advantage for your salon’s marketing, and in turn, sales.

Who wrote the article?

Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.

Full link https://www.phorest.com/blog/kim-kardashian-salon-sales/

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Who is Phorest Salon Software?

Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow

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