On this episode of The CMO Show we talk to Gabbi Davidson, Marketing Director – Personal Care at Kimberly-Clark: the company behind iconic brands such as Huggies, Kleenex, U by Kotex, and Poise.

Gabbi chats with Mark about how Kimberly Clark's core purpose – better care for a better world – underpins both product development and some leading-edge marketing campaigns you're going to love.

• How Miracle Babies Foundation is growing up strong

• How The Conversation is rising above the chatter

• How Adobe is driving dynamite digital experiences

The CMO Show is produced by ImpactInstitute - get in touch to find out more about our podcasting services.