Brand Architects

How Kind Laundry Turned Detergent Sheets into a Sustainable Self-Care Ritual


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Join Bora for an inspiring conversation with Angie Tran and Bernard Law, co-founders of Kind Laundry, as they share their journey of transforming the laundry industry with eco-friendly detergent sheets.

Perfect for aspiring entrepreneurs and brand builders, this episode offers invaluable insights into creating a successful, sustainable business.


What you'll learn:

• The origin story of Kind Laundry and how a simple idea became a game-changing brand

• Insider tips on product development, from working with manufacturers to perfecting your formulation

• How Kind Laundry has eliminated over 500,000 single-use plastic jugs through sustainable innovation

• Effective marketing strategies across various channels, including digital ads and grassroots partnerships

• Secrets to successful influencer collaborations and choosing the right content creators for your brand

• Real-world challenges faced by the founders and how they overcame them

• Exciting plans to elevate laundry into a luxury self-care ritual

• Critical entrepreneurial advice on financial management and continuous learning


Key highlights:

• Discover the power of plant-based ingredients in laundry products

• Learn how to educate consumers about innovative product formats

• Gain insights into adapting your business to changing work cultures

• Explore the balance between e-commerce and retail strategies

• Understand the importance of knowing your numbers for potential investment opportunities


Whether you're launching your own brand or seeking inspiration for sustainable innovations, this episode provides a wealth of knowledge from two successful entrepreneurs who are redefining an entire industry.

Tune in to learn how Kind Laundry is turning a mundane chore into an eco-friendly, aromatic experience and get inspired to make your own entrepreneurial dreams a reality.

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Brand ArchitectsBy Bora Celik