Fikry Fatullah is the founder and CEO of Kiirim email, an Indonesian company that provides affordable email infrastructure for businesses worldwide. Fikry started as an affiliate marketer but ran into problems with email deliverability, given his location. This pain point led to the creation of Kirim email, which he has since been able to scale to well over 28,000 customers worldwide.

In this episode, Fikry shares how Kirim email created a messaging strategy that drives growth (over 28000 customers) and lessons we can apply to our businesses. Insights he shares include:

• Why do businesses often fail to ask the right questions
• How Fikry found traction with the right messaging strategy
• Why Fikry believes we should sell from day one as opposed to giving and sharing content?
• What makes for great messaging
• How to stand out in a competitive world with your messaging
• What does interviewing customers look like
• How interviews help inform a messaging strategy
• Lesson learned from Ryan Reynolds in creating a messaging strategy
• How company culture influences customers
• How Kirim email addresses culture
• and much much more ...