HOW THEY DID IT! Unique stories partnerships-led sales and success.

How Klaviyo and Hawke Media Operate a Successful Partnership

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In this episode, we are lucky enough to have two people with experience on both sides of the partnership equation. Ashley Gomes, Senior Channel Customer Success Manager at Klaviyo, who was formerly customer success at Zaius and as well as a Supervisor and manager at a very large digital agency in Boston. And of course, Ashley Scorpio, VP of Partnerships at Hawke Media who has joined me in courses, masterminds and other podcast episodes.

This discussion is all about partner success in large ecosystems -

  • What keeps Hawke Media so close to the Klaviyo partner program
  • How Klaviyo’s partner team ideates and executes campaigns to bring partners closer to the brand and/or execute a growth initiative to increase referral revenue.
  • What the first few months with an agency partner looks like for Klaviyo - resource exchange, enablement process, certifications, announcements.
  • How they use Skilljar to increase certifications.
  • We hear what Ashley Scorpio likes to see/hear/get in the early stages of a partnership to enable her success.
  • And how important it is to get new partners to fully understand how to leverage the resources of their program with new partners.
  • Creating OKRs with partners.
  • What the communication type/theme pie chart looks like for 1:1’s with agencies.
  • Why Klaviyo gives their partners exposure to the entire leadership team
  • Communication types/timing preferences for Ashley S. around day to day comm as well as partner newsletters.
  • Ashley G.’s advice she wish she had when she was getting going as a young partner success manager.

    • Main sections:

    [00:04:26] State of Klaviyo’s partner program

    [00:07:43] Personas they are you working with

    [00:10:19] Hawke’s relationship with Klaviyo and how it came about

    [00:17:29] Some of the things Klaviyo’s partner team does for success

    [00:21:18] Klaviyo’s stack and LMS

    [00:23:24] Ashley Scorpio’s definition of partnership success

    [00:32:10] Partner memorandoms

    [00:39:19] Ashley Scorpio’s view on partner communication best practices

    [00:44:51] What Ashley Gomes wish she knew earlier on in her career

    ….

    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    Klaviyo.com

    Hawkemedia.com

    ...more
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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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