The Exchange

How Knix’s Ecommerce Product Manager Creates Amazing Customer Experiences.


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Here's this shows TL;DR:

  • An ecommerce product manager is obsessed with creating the best shopping experiences not the physical products 
  • There is a logical path between customer support and ecom product management 
  • The best experiences are often accidents that come from other projects 
  • Knix's content is successful is because it is authentic and allows people to be vulnerable 
  • The virtual fitting room has been amazing to help customers with sizing 
  • Julia shares some of the best experiences that Knix has created to ensure customers end up with the right product


Other helpful resources on this topic:

How to build a customer centric return policy (ebook)
Return policy strategy for intimate and bathing suit brands
Communicating sizing online to reduce returns


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