In this episode of Marketing Movers, we chat with Kristen Harrison, Director of Business Development at WebStrategies Inc., a Virginia-based digital marketing agency with a 20-year legacy. She shares her insights on building and nurturing long-term client relationships, focusing on niche verticals like credit unions, and adapting to the ever-changing marketing landscape.

Kristen’s story is full of lessons on grit, adaptability, and the importance of data-driven strategies.

00:00 - Introduction and Background of Kristen Harrison

01:19 - The Power of Sharing Stories and Experiences

06:05 - Kristen’s Diverse Career Path and Adapting to Different Selling Styles

09:55 - Challenges in Digital Marketing and Importance of Continuous Learning

16:28 - Focus on Specific Verticals: Credit Unions and B2B Manufacturing

25:39 - Embracing Change and the Impact of AI in Marketing

🔗 Connect with Kristin Harrison:

Kristin Harrison's Linkedin: https://www.linkedin.com/in/kristin-harrison/

Kristin's Harrison's email: [email protected]

Web Strategies Inc. website: https://www.webstrategiesinc.com/