Tyler and Yohann chat about how Self-Serve has evolved at LACRM since he started it in 2009 (when buying software meant picking up a CD ROM). Tyler talks about why he doesn’t chase revenue goals anymore, what you can and can’t control in a Self-Serve system, and how segments have become a key part of his strategy to grow revenue.

00:00 Introduction

02:30 The Self-Serve Setup at LACRM

07:22 Tweaking the System to Meet Changing Expectations

11:30 Tyler's Approach to Goal Setting

13:52 What You Can Control to Improve Self-Serve Revenue

21:49 Why LACRM is Now Considering Segmentation

24:53 Creating Swim Lanes for Each Segment

32:18 Using Existing Customers to Unlock New Ones

34:24 Value Can Be as Simple as Being Less Annoying

Join the discussion for the episode here: https://selfservesaas.mn.co/posts/33530141