Athletes are spending $5K on cold plunges but $20 on pillows without realizing the role that sleep plays in performance.

Ryan is the founder of the sleep & fitness business, Lagoon. The company's mission is to help people optimize their sleep and perform their best every day - which we do by matching people with the Lagoon pillow that's perfect for their unique needs and preferences , and providing additional sleep products designed for optimal recovery.  Prior to founding Lagoon, Ryan worked at NBC Sports for 10 years, and was a DI swimmer at the University of Virginia and a 2x US Olympic Trials finalist.  Today Ryan is an endurance sports enthusiast, having completed an Ironman, 4x marathons, 3x ultras, and is training for his first 100 miler this fall.  

Jon chats with Ryan about:

• Lagoon's Founding Story and Mission

• Marketing Methods and Business Metrics

• Brand Building (Brand vs. Product)

• Sleep Optimization and the Connection to Performance

• The Current Landscape of Startups and Why It’s the Time to Start

  
  

Stay connected:

Follow Ryan:

https://www.instagram.com/ryanphurley1/

Follow Lagoon:

https://www.instagram.com/lagoonsleep/

Lagoon’s Website:

https://lagoonsleep.com

This episode is supported by:

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