In this episode of PR in the Real World, Professor. Lucy Easthope, the UK’s leading voice in disaster recovery and crisis response, shares what truly matters when tragedy hits. It’s all about language, dignity and the ‘helicopter view’ comms teams need beyond perfect wording. Lucy unpacks ‘Hopium’, truth vs trust, the legal cliff-edge after crises and how to train braver, more human crisis comms for a 24/7 world.

Links and References

Dr. Lucy Easthope – When the Dust Settles (book): https://www.hachette.co.uk/titles/lucy-easthope/when-the-dust-settles/9781529358247

Dr. Lucy Easthope – Come What May (book): https://www.hachette.co.uk/titles/lucy-easthope/come-what-may/9781399736220/

Desert Island Discs (Lucy Easthorpe episode, BBC Radio 4): https://www.globalplayer.com/podcasts/episodes/7DrsUDD/

Word of Mouth with Michael Rosen (episode featuring Lucy on disaster dialogue): https://open.spotify.com/episode/0To7fGDQwhztBumvv5tcnu

BBC Radio 4 – Are You Ready? (programme mentioned): https://www.bbc.co.uk/programmes/m002n7mh

Good Housekeeping (Lucy’s emergency preparedness interviews mentioned): https://www.goodhousekeeping.com/uk/health/a64618387/prepemergency-disaster/

Hillsborough (TV drama by Jimmy McGovern): https://www.imdb.com/title/tt0116533/

Amanda Coleman – work/book on reputation in crisis communications (mentioned): https://www.koganpage.com/marketing-communications/strategic-reputation-management-9781398617308

Amanda Coleman on PR in the Real World: https://www.vivapr.co.uk/pr-in-the-real-world-crisis-leadership/

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