I spoke with Trevor Legwinski, VP of Alliances & Products at Centific, about the challenges and opportunities large organisations face in bringing GenAI products to market. We explored current use cases, the role of external model providers, and the importance of the wider alliance ecosystem. Trevor provided insights into the implications of GenAI on people, processes, and technology, and discussed the stages of maturity organisations go through when adopting AI. He also offered practical guidance for senior leaders on how to effectively integrate and scale GenAI within their enterprises.