Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle.

• How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns across 150+ channels from a single dashboard.
• How they have around 2200 business users across around 1000 customers & an additional 300 agencies on their platform
• How they’ve hit almost 1 million in ARR
• How content marketing is primarily responsible for their top-of-funnel
• How they use Slack community & email sequences to nurture their leads
• Is it advisable for new SaaS founders to start a Slack community?
• What does their content strategy look like?
• How their sales cycle looks like
• Team, external funding & future vision

https://www.youtube.com/watch?v=lgwB7kjeStM