Big data is the new marketing reality, where data volume, velocity and variety require a new approach to using information. Through primary research, case studies and the Gartner strategic framework, we provide an overview of data-driven marketing best practices.Visit http://eod.gartner.com/event/gml1 to view more 
recorded sessions from Gartner’s 
Digital Marketing Conference, 2015.

Big data is the new marketing reality, where data volume, velocity and variety require a new approach to using information. Through primary research, case studies and the Gartner strategic framework, we provide an overview of data-driven marketing best practices.Visit http://eod.gartner.com/event/gml1 to view more recorded sessions from Gartner’s Digital Marketing Conference, 2015.

How Leaders Use Data in Marketing (Trailer)

This video podcast offers sample trailers of recorded presentations from recent Gartner Events.  At Gartner Events, information technology experts provide raw insight, strategy, advice and research in a conference environment.  Visit "gartner.com/events" to find an event that's right for you and your role. Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

Technology

This video podcast offers sample trailers of recorded presentations from recent Gartner Events. At Gartner Events, information technology experts provide raw insight, strategy, advice and research in a conference environment. Visit "gartner.com/events" to find an event that's right for you and your role. Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

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How Leaders Use Data in Marketing (Trailer)

How Leaders Use Data in Marketing (Trailer)