What’s really costing you growth? Spoiler: It’s not your logo.

In this bold and eye-opening episode of Challenger Brands, host Lalaine Chu-Benitez (Founder & MD, Illustrado) sits down with Arshie Ahmed, executive coach and founder of Flying Hedgehogs, to unpack a powerful truth most businesses ignore: burnt-out leadership bleeds into your brand.

🔥 You’ll discover:

Why performance is NOT the same as presence
How misaligned leadership sabotages branding, team culture, and sales
The truth about corporate burnout—and why it’s become the “acceptable norm”
How generational differences shape work culture and what it means for leaders
Why internal alignment isn’t a “nice-to-have”—it’s a branding necessity

This conversation is a masterclass in holistic branding and modern leadership, challenging old-school corporate mindsets and offering a radically human, business-smart way to lead.

Whether you're a founder, CMO, or senior executive, this episode will help you:

✅ Lead without burnout
✅ Build brand trust from the inside out
✅ Create a culture of authenticity, alignment, and performance

👉 If you're still relying on pretty campaigns while ignoring your leadership culture, this is your wake-up call.
🎧 Watch now and rethink what it really takes to build a brand that performs.

This is Challenger Brands -

Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

Not the biggest player in your sector? Make an impact by challenging the status quo.

In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

Visit our website to learn more: https://bit.ly/IllustradoWebsite