A perfect storm hit the paper market leading to worldwide shortages. Sky-high prices and procurement challenges, coupled with long-lead times for supplies, pose myriad issues. How can printers rise to the occasion? Unlocking Potential’s Tyler Kern reached out to some experts for advice. Thomas Torp, CEO of Grakom, Jonathan Fore, Commercial Lead, AMS, Spectral UV, and Carsten Barlebo, VP, International Sales, Baldwin, AMS, Spectral UV, shined a light on the problem, and some solutions printers can turn to alleviate the crisis.