In today's world, digital innovation and sustainable approaches are at the heart of every business. Levi's is one such brand that has always been known for their one-of-a-kind innovation, especially around their digital efforts. With their best in class, brand immersive, digital eCommerce, the brand is looking to take sustainable shopper experience to a whole new level. Today, we're in conversation with Priya Buening, VP of Digital Operations at Levi Strauss & Co., talking to us about how the brand is betting on technology to steer the circular fashion model. Tune into this podcast and listen to her talk about:

- How Levi Strauss & Co creates genuine connection with consumers

- How the brand is using technology to engage with your shoppers better

- Why it is important to provide an experience that shoppers can really resonate with

- How sustainability has been an integral part of the brand

- The importance of winning over Gen-Z