Open Threads

How Lianna Patch Reinvented Her Copywriting Business


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Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy. 

Brian and Lianna’s conversation was recorded on  December 13th, 2023.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (01:48) - The evolution of Pubchline copy
  • (07:02) - Lianna's main client base
  • (08:26) - How to be an ideal client
  • (11:03) - How Lianna structures her business
  • (15:44) - Offering productized services
  • (19:02) - ..And larger projects?
  • (20:06) - 2024's roadmap
  • (24:05) - Moving from consulting to "passive" revenue
  • ...more
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    Open ThreadsBy Brian Casel

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