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How Lindsay Kelley from Telit Added 2.6 Million in Pipeline
Obviously, content marketing in 2019 isn’t what it was five years ago.
Lindsay Kelley, VP of Digital and Content Marketing at Telit, has fully embraced the change.
She’s led the charge on bringing in chatbots and an ABM strategy to Telit close to the same time, and her team has seen phenomenal results—to the tune of $2.6 million in pipeline opportunity after just one month.
Listen in to hear Lindsay’s thoughts on why people feel safer with a chatbot, what makes a salesperson a “natural,” and the one thing she wishes she knew when she started out doing conversational marketing.
You can check out “Otis Bot” here.
Also be sure to check out Telit’s awesome IoT podcast, First Things First.
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By Chris HandyObviously, content marketing in 2019 isn’t what it was five years ago.
Lindsay Kelley, VP of Digital and Content Marketing at Telit, has fully embraced the change.
She’s led the charge on bringing in chatbots and an ABM strategy to Telit close to the same time, and her team has seen phenomenal results—to the tune of $2.6 million in pipeline opportunity after just one month.
Listen in to hear Lindsay’s thoughts on why people feel safer with a chatbot, what makes a salesperson a “natural,” and the one thing she wishes she knew when she started out doing conversational marketing.
You can check out “Otis Bot” here.
Also be sure to check out Telit’s awesome IoT podcast, First Things First.