How did LinkedIn come up with the creative ideas behind its emotion-evoking campaigns in 2020? In today's podcast episode, Shaheen Samavati sits down with Zara Easton, one of the masterminds behind the company's "Working It Out" and "The Front Line" campaigns that highlighted challenges many of us faced and encouraged supporting one another during tough times. As brand marketing manager at LinkedIn, Zara gives a behind-the-scenes look at these campaigns and also discusses her tips for LinkedIn users wishing to enhance their profiles to stand out in a challenging job market.