For today's episode, Srikar shares Liquid Death's unconventional marketing strategies, including anti-marketing and rebellion, led to viral success.

For today's episode, Srikar shares Liquid Death's unconventional marketing strategies, including anti-marketing and rebellion, led to viral success.

How Liquid Death Killed the Rules and Built a $1 Billion Brand

After helping apps acquire millions of users, building over 10 million followers, and launching trendify.com, Srikar and Sai Karra break down high-performance content strategies for mobile apps.Each episode dives into UGC, paid acquisition, retention, and growth loops - helping mobile apps scale faster, lower CAC, and drive installs profitably.You've likely spent years of your life building your app. And we've spent years of our life learning how to market apps. So tune in, because this podcast may just be the unlock to building a unicorn 🚀

Business

Entrepreneurship

Marketing

After helping apps acquire millions of users, building over 10 million followers, and launching trendify.com, Srikar and Sai Karra break down high-performance content strategies for mobile apps. Each episode dives into UGC, paid acquisition, retention, and growth loops - helping mobile apps scale faster, lower CAC, and drive installs profitably. You've likely spent years of your life building your app. And we've spent years of our life learning how to market apps. So tune in, because this podcast may just be the unlock to building a unicorn 🚀

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How Liquid Death Killed the Rules and Built a $1 Billion Brand

How Liquid Death Killed the Rules and Built a $1 Billion Brand