A couple tips today. Firstly, just to emphasis the importance of listening and then of the importance of research. Why sounding like you "know stuff" helps you engage with your audience.

How listening and research creates YOUR brand

"For Podcasters and their Guests" is a podcast all about the "media interview" whether you are a host or a guest. It's about realising just how powerful interviews can be if they are done right. With a bit of fine tuning they can engage audiences at a whole new level, they can reach new audiences beyond a typical interview, they can share ideas and messages in a way that sticks and people remember. In this podcast I share 20 years of experience as a broadcaster, presenter, media trainer and communications operative to help you turn the podcast interview into something effective and powerful.

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How listening and research creates YOUR brand

How listening and research creates YOUR brand