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How Little Moons Disrupted The Ice Cream Industry With Their Viral TikTok Mochi | The Summit Ep.19
How do you educate customers on a product they've never seen before?
This week David Newns sits down with Howard Wong, co-founder of Little Moons to learn how he approached the challenge of creating his own product category with a limited budget.
Little Moons are Mochi ice creams inspired by traditional Japanese Mochi rice cakes that Howard's mum used to sell in the family bakery.
Howard talks to David Newns about Little Moons' rise in popularity from being sold by Nobu and Itsu to the brand's viral success on TikTok and the challenges that brought to the business.
About our hosts
A serial entrepreneur, David Newns successfully founded, built and sold his first two companies to FTSE 100 companies. Following the sale of his second company, David joined Imperial Brands as Group Innovation and Science Director as well as sitting on the Executive Committee.
Founder and former COO of Social Chain, Dominic McGregor grew the business from its inception in 2014 to an industry leader working with clients such as Amazon, Coca Cola and TikTok. Dominic oversaw the phenomenal rise of Social Chain, expanding the business through investments and acquisitions across EMEA and North America, culminating in a public market listing.
Learn more about Fearless Adventures and reach out to the team if you're a business owner looking for investment at https://fearlessadventures.co.uk/
Follow
LinkedIn: https://www.linkedin.com/company/fear...
Instagram: https://www.instagram.com/wearefearle...
Twitter: https://twitter.com/FearlessAdvntrs
Hosted on Acast. See acast.com/privacy for more information.
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By Fearless AdventuresHow do you educate customers on a product they've never seen before?
This week David Newns sits down with Howard Wong, co-founder of Little Moons to learn how he approached the challenge of creating his own product category with a limited budget.
Little Moons are Mochi ice creams inspired by traditional Japanese Mochi rice cakes that Howard's mum used to sell in the family bakery.
Howard talks to David Newns about Little Moons' rise in popularity from being sold by Nobu and Itsu to the brand's viral success on TikTok and the challenges that brought to the business.
About our hosts
A serial entrepreneur, David Newns successfully founded, built and sold his first two companies to FTSE 100 companies. Following the sale of his second company, David joined Imperial Brands as Group Innovation and Science Director as well as sitting on the Executive Committee.
Founder and former COO of Social Chain, Dominic McGregor grew the business from its inception in 2014 to an industry leader working with clients such as Amazon, Coca Cola and TikTok. Dominic oversaw the phenomenal rise of Social Chain, expanding the business through investments and acquisitions across EMEA and North America, culminating in a public market listing.
Learn more about Fearless Adventures and reach out to the team if you're a business owner looking for investment at https://fearlessadventures.co.uk/
Follow
LinkedIn: https://www.linkedin.com/company/fear...
Instagram: https://www.instagram.com/wearefearle...
Twitter: https://twitter.com/FearlessAdvntrs
Hosted on Acast. See acast.com/privacy for more information.