In this episode of Keep It Local, host Ryan Welton interviews Todd Handy, founder of Disruptive Impact and board member for the Local Media Association, about his new report, The SaaS-ification of Media. Handy shares how local publishers can learn from software companies by focusing on recurring revenue, retention and customer lifetime value.

Listeners will learn:

• What “SaaS-ification” means in practical terms for local media
• Why advertiser churn is the “silent killer” of sustainability
• How to run a Go-To-Market Audit to assess digital readiness
• Why every publisher needs a CRM to track renewals and growth
• How to start applying SaaS principles immediately — no matter your size

Resources Mentioned:

• The SaaS-ification of Media — Purchase via Local Media Association
• Contact Todd Handy: https://disruptiveimpact.co
• Connect on LinkedIn: https://www.linkedin.com/in/toddjhandy/