Welcome to The Nearshore Cafe Podcast, hosted by Brian Samson! We explore the exciting world of nearshoring, localization, and business opportunities in Latin America. In this episode, Brian interviews localization expert Julio Madrid, who breaks down how companies can successfully adapt products, services, and software to different languages and cultures.Whether you're a small business or a global corporation, you'll learn actionable strategies to boost customer satisfaction through effective localization.Sponsored by Plug Technologies (PLUGG.Tech) — connecting top Latin American talent with U.S. companies.✔️ Topics Covered:• What is localization and how does it differ from translation?• How to localize your business for Latin American markets.• The advantages of nearshoring and localization for global businesses.• Top localization tools and AI apps for small and large companies.------------------💰💰💰 Our Sponsors 💰💰💰💻 Plugg TechnologiesPlug provides software developers in LATAM for U.S. Companies🔗 Visit Plugg Technologies----------------Our Social Pages:🎵 Spotify podcast: https://open.spotify.com/show/1pm8NbZ...🌎 Website: https://www.nearshorecafepodcast.com/🔥 LinkedIn:   / the-nearshore-cafe 

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✅ Host: Brian Samson | LinkedIn: https://www.linkedin.com/in/briansamson/
✅ Sponsor: Plugg Technologies | PLUGG.tech
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Our social pages:
🎵 Spotify podcast: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8
🌎 Website: https://www.nearshorecafepodcast.com/
🔥 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe
🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954