This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right? Rants and raves include social media influencer spend and Amazon as your dead grandmother. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Creator Economy Research Twitter Launches New Advertiser Program BHG Print Kill Social Media Influencer Spend Amazon and Your Dead Grandma Fractional CMO Jobs --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.  Subscribe for the best in content creation at TheTilt.com.

How Long Does it Take for Content Success? (330)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

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While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.  This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up. And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.  Hits and misses include GaryVee's new book and Coca-Cola lens. Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team. ----- This week's links: OpenAI vs. Black Widow OpenAI Signs Deal Trump Media Report Social Influencers and what to do Coca-Cola Lens GaryVee's Book Trailer ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

AI Continues to Eat Media Companies (429)

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.   ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Live from CEX 2024 (with special guest Philip Hernandez)

It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts. This week's links: OpenAI Releases Omni TikTok Is Testing AI in Algo The Drake/Kendrick Beef John Mulaney's New Show Prof G Markets Podcast OEF's 100 Holes of Golf MarTech Spending Falls This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.  

It's Raining AI (428)

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants and raves include Instagram and Meta. This week's links: TikTok Sues the US Government MrBeast and Logal Paul Lead Creator Movement Hollywood and AI 2024 Marketing Technology Landscape Meta to Provide Advertisers with Auto Images Instagram on Algo Change   This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.  ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.   ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok Sues US Government (427)

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing Phish at the Sphere No One Buys Books Yes, People Still Buy Books Google's Cookie Delay This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

How Long Does it Take for Content Success? (330)

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