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What is a brand?
Simply put, your brand is defined by a customer’s overall perception of your business.

The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”

Your brand is your reputation!

In today’s market, a successful brand has to be consistent in communication and experience, across many applications:

Environment (storefront or office)
Print collateral, signage, packaging
Website & online advertising
Content publishing
Sales & customer service
Internal (with employees)
Now, brand building being simple? The truth is: branding doesn’t happen overnight…or even in a few months.

Building a brand is definitely a process and requires a strategy. However, the ongoing effort will result in establishing long-term relationships with your customers.

This can lead to a steady increase in leads and sales, word-of-mouth referrals, and advocacy for your products or services.
It’s also important to note that about 75 percent of startups survive their first year, 69 percent survive the first two years and only half reach five years, according to Forbes.

Building the fundamentals of a small business can take about a year but most small businesses take at least two to three years to reach profitability.

Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.

My favorite piece of advice to any entrepreneur is to build a brand, not just a business.

This is what will give you massive growth and raving fans.

How do you build a brand?
Look:

Branding is much more than just a cool logo or a well-placed advertisement.

You need to do more.