Episode 4 can be summed up in 3 words "It all depends". Because when you determine how long your video or campaign should last, that's the first answer. 

Natalie McFarland is an experienced film producer and expert in the western an agriculture industries. Find out why need a short version of every video and how to determine if your production should last 30-seconds or 3-minutes.

Visit www.backroad-productions.com/04mcfarland to watch the interview video