A Video Sales Letter or VSL as its sometimes called is a featured video that’s positioned at the top of a sales page for a specific product or service.

As the name implies, a VSL is designed to function as a video version of your sales page. If someone watches your VSL, it’s supposed to give the viewer a complete idea of the purpose of your offer, how it can benefit them, and the action you want them to take with the product or service you’re selling.

So, how long should your Video Sales Letter be? The most effective Video Sales Letters I’ve seen tend to be around five minutes long. For your first Video Sales Letter, I recommend aiming for a three-minute video. That’s enough time to capture and keep your audience’s attention and share the value of your offer.

Have fun recording and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”