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How Louis Vuitton Got Humiliated Trying To Acquire Gucci | Logically Answered


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How Louis Vuitton Got Humiliated Trying To Acquire Gucci

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Louis Vuitton CEO, Bernard Arnault, is now the richest person in the world having toppled all of the tech billionaires like Elon Musk, Jeff Bezos, and Bill Gates. But, Bernard’s rise to the top was anything but elegant. Given that he didn’t found any of the companies that he now owns, his entire rise consists of corporate raiding, hostile takeovers, and aggressive deals. Bernard approached Gucci with this same mentality, but to everyone’s surprise, Gucci would put up the fight of their lives and successfully evade the clutches of Bernard. First, Gucci would dilute their stock by issuing new stock. This would make Bernard’s stake less and less valuable. Next, Gucci would assign this stock to employees through a stock compensation program. This way, a significant portion of stock would be locked up until the vesting period ends. And finally, Gucci would find a white knight savior to buy up a large enough stake in the company so that it would be impossible for Bernard to achieve a majority stake. This video tells the insane story of how Gucci was able to defend themselves from a hostile takeover and how Louis Vuitton got humiliated trying to acquire Gucci.

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Timestamps:

0:00Bernard Arnault
2:05Friendly Fire
5:19Hopeless Defense
9:14Fight Fire With Fire
12:23The Final Battle
15:32The Aftermath

Resources:

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This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.
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Disclaimer: This podcast is an independently created audio adaptation of content originally published by Logically Answered. This is a fan made podcast that appreciates the channel’s insightful approach to knowledge and aims to make it accessible to those who prefer listening over watching. This podcast is not affiliated with, endorsed by, or officially connected to Logically Answered in any way. All rights to the original content belong to Logically Answered. If you have any concerns, please reach out.

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