Loyalty programs retain customers, which we can all agree is the primary goal of every business owner. They also indicate that you’re a trustworthy service provider.

In this episode of the Reverse Engineered podcast, Zsuzsa Kecsmar joins our host Jon Penland to dive deeper into the importance of loyalty programs to B2C companies. Zsuzsa is the Co-founder and Head of Marketing and Partnerships at Antavo, a loyalty management platform. 

Zsuzsa and Jon also discuss some key ideas that were useful to growing Antavo, including their focus on research and development, content marketing, and remaining patient with results.

Check out all show notes and the video version of this episode at: https://kinsta.com/podcast/loyalty-programs-retain-customers/