Marketing Execution with Mark Donnigan

How Luke Matthews Writes LinkedIn Storytelling Posts With AI


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Most LinkedIn content gets ignored within 3 seconds. Luke Matthews cracked the code using AI to generate storytelling posts that stop the scroll, and he's sharing his exact prompting framework.


Matthews doesn't just throw generic questions at ChatGPT. He feeds the AI 10 of his best-performing posts, then instructs it to blend specific thought leadership voices with proven formatting patterns. The secret? A mandatory opening structure. This framework forces AI to generate posts that hook readers immediately while maintaining an authentic voice. The result transforms generic AI output into compelling narratives that drive engagement without hashtag spam or corporate fluff.


The Marketing Execution Podcast breaks down Matthews' complete prompting strategy, including how he layers additional stories into AI-generated drafts to extend posts while preserving core messaging. For B2B tech companies drowning in content demands, this approach solves a critical scaling challenge: producing consistent, high-quality social content without burning out your team or hiring expensive agencies. Subscribe to the Marketing Execution Podcast for frameworks that turn AI from a mediocre content mill into your strategic storytelling partner.


Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.

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Marketing Execution with Mark DonniganBy Mark Donnigan