In this episode of Rapid Fire Manufacturing, I sit down with Lyndsey Vickers from MTDCNC. We talk about how she went from chasing a media career to learning machine tools up close through cold calling, applications teams, and real shop life. Lyndsey breaks down why the best shop stories always come from people, how to get someone comfortable on camera, and why you cannot overthink content if you want to grow. We also get into bridging manufacturing across countries through social media, why automation is the trend more shops need to embrace, and what great leaders do differently in the shops she has visited around the world.00:00 Introduction to Lindsay Vickers and Her Journey

04:52 Transitioning from Media to Manufacturing

10:02 The Importance of People in Manufacturing Stories

14:58 Bridging the Gap in Global Manufacturing

19:43 Embracing Automation in Manufacturing

24:50 Creating Content in the Manufacturing Space

25:10 Harnessing Technology for Personal Branding

27:11 The Importance of Authenticity in Storytelling

30:24 Traits of Exceptional Leaders in Manufacturing

34:21 Humorous Moments in Media

35:42 The Power of Organization in Small Shops

39:06 Creating an Attractive Workplace

41:50 Advice for the Next Generation in Manufacturing