Finding the best signal strength can be a challenge, but Network Cell Info, one of a portfolio of apps from M2Catalyst, is helping users monitor, measure, and share cell network coverage data. The crowdsourcing approach doesn’t just enable users to have a voice in cell coverage; it also drives engagement and participation by simply being part of the network of users. It’s a winning combination that M2Catalyst Director of Marketing Joshua Shorter says has allowed the company to double the number of active users and grow lifetime value. In this episode, part of the special retention marketing series sponsored by CleverTap, Joshua tells our host Peggy Anne Salz about the the benefits of crowdsourcing data, the importance of A/B testing, and ways you can use App Store Optimization to create brand awareness and cross-sell other apps to users.