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Maan Sardast, founder of Sumac, shares how he turned a common modern struggle—losing time for home-cooked meals—into a business built around authentic Middle Eastern flavors. With a background in chemical engineering and a deep connection to traditional food, he created a system that combines precision with culture, making cooking simple without losing its essence.The conversation explores fast-paced lifestyles, the rise of food delivery, and the importance of bringing families back into the kitchen. It also dives into the challenges of building a food business, finding traction, and creating something meaningful that resonates across cultures.
By This. Is. Dubai.Maan Sardast, founder of Sumac, shares how he turned a common modern struggle—losing time for home-cooked meals—into a business built around authentic Middle Eastern flavors. With a background in chemical engineering and a deep connection to traditional food, he created a system that combines precision with culture, making cooking simple without losing its essence.The conversation explores fast-paced lifestyles, the rise of food delivery, and the importance of bringing families back into the kitchen. It also dives into the challenges of building a food business, finding traction, and creating something meaningful that resonates across cultures.