Useful Links:

• Lemay Story Studio
• Skill Mammoth Digital
• Software and Tools Mentioned
• Book a free strategy call with Alex

In this episode of Workflow Wonders, host Alex Storey interviews Maddie LeMay, a storytelling expert who helps businesses craft compelling narratives. They discuss the importance of customer-centric storytelling, common misconceptions in copywriting, and the role of white labeling in business. Maddie shares insights into her workflow, client acquisition strategies, and the challenges of managing time and capacity as a solopreneur. The conversation also touches on effective onboarding practices and the significance of building strong relationships with marketing professionals. Finally, they engage in rapid-fire questions, offering valuable advice for listeners.

Chapters

00:00 Introduction to Storytelling in Business

02:29 The Importance of Customer-Centric Storytelling

04:48 Misconceptions in Copywriting and Content Creation

07:34 Exploring Maddie's Workflow and Client Acquisition

09:55 Building Relationships with White Label Partners

13:02 Onboarding and Trial Projects with Clients

15:51 Automation vs. Personal Touch in Client Communication

30:01 Understanding Client Relationships and Generosity

33:30 Automating Client Onboarding and Personal Touches

37:45 Navigating White Label Partnerships

45:32 Capacity Planning and Time Management Challenges

56:09 Final Thoughts and Business Advice