In the early days of eCommerce, digital marketing was [relatively] easy. There was less competition, and channels like Google Ads had a lower average cost per click (CPC). Of course, paying for clicks that don't turn out to be profitable, or that may even turn out to be from bots and not real shoppers, can be a big risk. What's not a bit risk, is a new pay-for-performance model that's emerged.

Guests:

Cooper Harris, Founder & CEO, Klickly

Daren Limas, Accounts Director, Klickly

Klickly is currently by invite only, but as JetRails Podcast Subscribers, you can skip the line: http://bit.ly/Skip-The-Line

Host:

Robert Rand, Director of Partnerships & Alliances, JetRails.com