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What if I get sent to spam?

Spam messages account for roughly half of all email traffic. And roughly 1 out of every 10 commercial emails sent is considered spam. So while you may not intentionally send spam, if you’re not careful, a series of bad campaigns can snowball into you being blacklisted from customers.

Mailchimp CEO Ben Chestnut has the answer to beating spam after decades and a metric ton of emails sent. I’ll tell you what that is, and I’m keen to hear your guesses in the comments below, but first we’ve got to get into some background on Mailchimp and the email marketing space.