In this week’s episode, we have guest Jeff Norgord, the Marketing and Creative Director at Gardner Business Media. Jeff talks about the value that media solutions can bring to industrial manufacturing—including increasing brand awareness through a multi-channel approach and helping manufacturers tell more impactful, visual stories. Jeff talks about the importance of print and how it connects with people in a way that digital marketing sometimes can’t. Jeff also touches on the future of the manufacturing marketing trade show industry and its importance to growing and maintaining your network.