We hear people starting their online business already having 10 different products they want to create. The first year in our business, we created and sold 4 courses and 1 membership. Of course, there is nothing wrong with having a lot of products, but from the beginning, there is ONE thing you need to focus on - and that is the customer journey. In this episode, Maria and Petter Erik share their biggest learnings around how many products are really needed, the story about why they killed their "darling", and give you a starting point to develop products that your clients will buy, enjoy and get results from.