If you’ve ever wondered how many touch points it takes to close a sale, this episode is for you.

Looking for a magic number? You won’t find it here — because it’s not about quantity. It’s about aligning your touch points with where your buyer is in their journey: recognizing a problem, considering solutions, and finally making a decision.

In this episode, I break down what to share at each stage of the buyer journey — plus two surprising stats about why most people leave money on the table. You’ll walk away knowing how to build a simple, intentional touch point strategy that actually moves people forward.