In this episode, Meir sits down with Marcelo Russo, CEO and Co-Founder of Fri3nds Agency — a tech-driven creative studio helping brands stand out through design, Webflow innovation, and authentic digital strategy.

With over 18 years of experience, Marcelo shares how he went from developer in Argentina to building a global creative agency in the U.S., why AI must enhance—not erase—a brand’s soul, and how Webflow’s next evolution (including AEO, “Agentic Engine Optimization”) is reshaping the digital landscape.

You’ll learn:

💡 How Fri3nds uses Webflow to help brands feel bigger than they are

🤖 Why authenticity is the missing ingredient in most AI-driven marketing

🌍 The future of creative agencies that blend automation with human connection

⚙️ How AI and augmented tools are transforming client relationships and brand strategy

🎯 Guest: Marcelo Russo

— CEO of Fri3nds Agency

🌐 Connect with Fri3nds: fri3nds.com

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🎙️ Host: Meir H

Timestamps:

00:00 — Introduction

00:40 — From Argentina to building Fri3nds

02:47 — AI without losing your soul

04:23 — Webflow’s evolution and agentic optimization

06:21 — The power of relationships in a digital world

08:30 — Using AI to personalize research

10:12 — Staying small while thinking big

11:23 — The one challenge Marcelo would solve with AI