Mike Natenshon, Adam Lynch, and Jenna discuss the evolution of Marine Layer from Mike trying to recreate the comfort of his favorite college t-shirt to the company’s expansion into 33 profitable stores. Mike and Adam reflect on memories from the early days, including purchasing their 1969 VW van as their delivery truck, hand-delivering orders to Levi’s, and improvising when they received an order of sweatshirts without any neck holes. We then chat about their experiential retail philosophy, Marine Layer