Discover how market research became the backbone of John Deere’s transformation into a global leader in precision agriculture. In this episode, we explore how ethnographic studies, field feedback, and quantitative insights shaped innovations like AutoTrac, variable-rate technology, and the John Deere Operations Center. Learn how advanced segmentation helped Deere tailor solutions for both large agribusinesses and smallholder farmers, and how continuous feedback loops and strategic data partnerships fueled agile innovation. We also dive into the real-world impact of precision agriculture—from boosting yields and cutting input costs to promoting sustainable farming practices worldwide. Tune in to uncover how Deere’s research-first philosophy is redefining the future of farming through technology, data, and a deep understanding of farmers' evolving needs.

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