Hi everyone, thanks for joining us on this latest episode of Now that’s significant, a Market Research Podcast. This is your host, Michael Howard, the head of marketing at Infotools.

Today, we’re joined by Lauren Demar, Chief Sustainability Officer & Global Head of ESG at Ipsos. 

Lauren came on the show to talk about matters of environment, social, and governance in relation to business - through the lens of market research.

We discussed:

- What ESG is and what it isn't.

- How ESG plays out in the work and operations of Ipsos

- What market researchers can do to help their organizations' ESG initiatives

- Some of the traps and pitfalls organizations are prone to regarding the rollout and adoption of ESG principles and practices

- How organizations can embrace profit and planet - they're not mutually exclusive like they once were.

- And finally some of the wins that Lauren has seen on the ESG front.

We hope you enjoy the show.

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