Watch the video version: https://youtu.be/yAGxJTvj6Ho

Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move beyond one-off prompts and start building AI workflows that produce reliable and consistent results.They break down why AI outputs often feel unpredictable, and how to fix that using better structure, context, and systems like RAG (Retrieval Augmented Generation). Ann explains how tools like n8n, Claude, and custom AI agents can help teams turn repetitive marketing tasks into scalable workflows—without sacrificing quality or control.The conversation also covers when AI is actually worth automating, how agencies are using AI to standardize outputs across teams, and why human input is still essential for guiding, validating, and improving results.If you’re using AI in marketing but struggling with inconsistent outputs or one-off results, this episode will help you build workflows that are more reliable, repeatable, and practical for real-world use.Follow Ann: https://www.linkedin.com/in/annstanley/Check out Anicca Digital: https://anicca.co.uk/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall