The B2B Mix Show

How Marketers Can Get More In Tune with Sales Reps

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In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department.

Jack covers:

  • The similarities between prospecting and lead generation
  • How the amount of content noise and chaos requires marketers to help salespeople stand out and apart to get more conversations
  • His own experience in both sales and marketing roles
  • How sales and marketing alignment is a must
  • The big problem of not aligning content strategy between sales and marketing
  • The need to help create sales enablement content to help buyers and reps relate to one another 
  • What marketers should do when there is a wall between sales and marketing
  • How marketers hurt their reputations with sales teams when they don't define the MQLs, SQLs process
  • The need to get more proficient with marketing technology and understanding data to develop a data-driven sales and marketing process
  • The blur between social selling and personal brand building
  • AI buzz versus reality in sales and marketing
  • What salespeople should remember about working with marketing
  • Why marketers need to talk one-on-one with reps to learn more about their day-to-day challenges
  • The benefits of helping a sales rep build his or her personal brand
  • His dream job

    • Want to reach out to Jack? Connect with him on LinkedIn.

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    About The B2B Mix Show

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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    The B2B Mix ShowBy Stacy Jackson | Alanna Jackson
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